Choose B2b Surge Web Design Flint for Your Next Website Project!
What are the main elements of Web Design?
Web design is the process of designing a website for your business. Today, almost every brand, business, or company has an attractive and functional website that contains key information about their products or services.
There are 3 basic elements of website design that Flint web design companies have to follow to ensure that a visually appealing and attractive website is produced.
1) Content:
Content plays an essential role in every website and you can’t deny that 'Content is King'. It also plays a big role in Search Engine Optimisation which helps draw visitors to your website.
You need to put a great amount of effort into creating unique and engaging content for your website, which includes blog posts, videos, and high-resolution imagery. This will help encourage your visitors to stay on your website longer and therefore lower your bounce rate which is an important SEO ranking factor.
2) Usability and User Experience:
If you’re new to creating websites, you might not be aware of the terms “usability and user experience” or why they’re important.
If your site is simple and enjoyable to use then people will stick around. If a user can find the information they are looking for faster, then they are more likely to make a purchase and become a repeat visitor.
There is no shortcut to creating websites that people will enjoy using, it just takes some common sense and benchmarking against other user-friendly websites you have visited.
There are 4 fundamentals you need to keep in mind to create a user-friendly website:
• Clear navigation: This makes sure that your users can find their way around your website no matter how complex it is.
• Performance: Make sure your website is fast loading because slow websites lose visitors and revenue.
• Readability: The human attention span has become lower than a goldfish in the digital age so it’s more important than ever that your website content is easy to read.
• Responsiveness: Desktop usage continues to decline while mobile traffic keeps rising so your site needs to display and work well on all devices.
3) Aesthetics:
The aesthetics of your website is a critical factor in creating trust with your audience.
Here are 3 basic steps to create an aesthetically pleasing website:
Colours
Colours catch the eye and they communicate with your audience more than you think. Check out the examples below:
• Blue = Honesty: simplicity, easy-going and friendly
• Red = Urgency: “stop right there” and “look at this!”
• Orange = Cheerful: unpretentious, affordable and practical
• Green = Calming: evokes nature, reliable and down to earth
• Brown = Comfort: old world values and ruggedness
• Black = Authority: power and no-nonsense
• Red = Urgency: “stop right there” and “look at this!”
• Orange = Cheerful: unpretentious, affordable and practical
• Green = Calming: evokes nature, reliable and down to earth
• Brown = Comfort: old world values and ruggedness
• Black = Authority: power and no-nonsense
A lot of thought should go into choosing the right colours for your brand and website.
Pictures & Graphics
A website filled with stock photos makes your website look fake and unauthentic. This is the reason why the stock photo trend is in decline because smartphones have made it easier than ever for small businesses to take photos for their website.
Stock photos still have their use, just don’t overuse them.
Your photos go a long way when you are trying to communicate an authentic and solid first impression so don’t hide behind your business. Make sure you include yourself in the photos you upload to your website. People buy from people they know, like, and trust.
Consistency
Design consistency is making sure that you keep all of the repeating website elements the same across your entire site.
Why is consistency important?
Every website should have a consistent colour scheme throughout the website to reinforce their brand identity.
Common website elements should be the same place on every page of a website to make visitors spend less time trying to use the website and more time engaging with the content.
An inconsistent website slows a visitor down which can cause them to lose interest and leave for another website.
A consistent design can save money because it cuts down on the overall development time of a website.
If you need a website for your product or service then visit B2B Surge Web Design Company Flint at b2bsurge.com
B2B Surge Web Design in Flint build professional websites and create marketing strategies to help businesses increase their leads and sales.
Written by B2B Surge Web Design Service Flint
Pop over this website to get more information related to Web Design In Flint.
Find Us On Google Map
